This does not bode well for the team having the socio-technical savviness to see this project through.
This does not bode well for the team having the socio-technical savviness to see this project through.
The reason is spam. Before these can get wide spread "normal" adoption they can be heavily used by spammers. Its hard to say if that is because they have desirable look-a-likes available, or if its because the first year is offered at a deep discount. So, systems will get flooded, and on inspection they will see that they don't have any legit traffic from those tlds and will whole sale block them.
.xyz is kind of infamous for being in this situation. https://news.ycombinator.com/item?id=28554400
I have no idea if that applies to .coop though.
Though there's no way that this is something you care about, cmon.
But thinking that they can disregard all prior Internet history and just slam into the situation with no concern about what came before is pretty on-brand for a project in the Ruby ecosystem.