I cancelled my Disney+ subscription through App Store, but since payment is monthly and in advance I still have access for a few more days. So I wonder if my cancellation has even registered in these numbers yet.
This event probably triggered a lot of their inactive subscribers like me to look at their bills. Not only will it lose a lot of these people but the required marketing efforts to bring me back would cost a lot more now too.
The only reason I would subscribe would be an interesting movie/tv show that I cannot find anywhere else. Frankly, these days if I find those, they just go onto my backlog... then there are also my games, books, bucket list things to do backlogs. So, I'm not subscribed to anything.