I think it’s deliberate: subscribers cancelling their subscriptions over Jimmy Kimmel and/or price increases is old news, but if you spin it as subscribers facing cancellation of (by implication) shows you can generate more engagement whilst credibly being able to claim it’s just a badly written headline.

This is a garbage website. Look at how the article reads like it’s unfinished, like half of it is missing and there’s no conclusion. Look at the absolute irrelevance of the articles and ads underneath the article.

It’s sort of unbelievable that it’s made it onto the front page here.

Indeed. It's not a high-quality publication.

It's deceitful for engagement.

It will to take a while for culture and society to adjust to the reality of corporate incentives. Selling out the cooperative principle for short term profits at the expense of trust is how corporate media works.

Yeah, given the first paragraphs, it's a poorly written article title.