There is plenty of competition there: Qualcomm, Samsung, Apple, MediaTek and of course Intel and AMD, and things are moving fast. The best phone APUs nowadays are more powerful than my not so old MacBook Air M1.
> The best phone APUs nowadays are more powerful than my not so old MacBook Air M1.
Which is, itself, an APU.
The question is, is it better than a 2020 era dGPU and CPU combo (at any thermal/power envelope).
The answer is complicated unfortunately, but a 3090 (a 5 year old card) has 4x the memory bandwidth of an M4 Pro and also about 4x the FP32 performance.
So on the high end, descrete graphics cards are still going to be king for gaming. (I know that a 3090 isn't common, but 5080s are more powerful than 3090s).
PC gaming is a niche which is incredibly small. Ordinary people don’t use games on their PC provided they have one in the first place. Most PCs nowadays are laptops and they are mostly bought by companies sometimes by people and mostly to do work.
If you look at the respective market size, gaming is mostly done on smartphones and dedicated consoles and they all use APUs.
https://www.gamesindustry.biz/ign-launches-gaming-trends-pla...
> The prominence of mobile among younger players probably won't be a huge surprise to anyone reading this – 93% of Gen Alpha prefer playing on mobile, according to IGN's segmentation study. But preference for mobile is actually growing for Millennials, too, with 32% calling it their preferred device.
> ...
> Daily concurrent user numbers have grown in Roblox from 3.8 million in June 2022 to more than 25 million in June 2025. Over the same period, Fortnite has grown from 1.2 million to 1.77 million concurrents – with occasional blips, like when 15.3 million players logged on for the Marvel Galactus event.
Steam charts: https://store.steampowered.com/charts show 36,647,144 online now (as I write this)
I kinda feel that most games on smartphones are so fundamentally different to like the sweaty PC-gamer type games that they really should be considered a different market.
Take a look at the statistics for Minecraft and Fortnite, both games I would consider typical PC games, both massively successful. Mobile is always between 45% and 50%. PC has between 25% and 30% roughly on par with console.
PC gaming is mostly an Asian thing nowadays entirely propped up by esports. The market sure is big enough for GPU still making sense as a product (my incredibly small comment is admittedly a bit too extreme) but probably not for someone to go try to dislodge the current duopoly unless they have a product "for free" as an offshoot of something else.
I'm therefore curious. What do you think PC gaming is?
And I'm not sure that space has been economical for a long time. Integrated GPUs have more-or-less reached a point where they can handle PC games (albeit not at the latest-and-greatest resolutions/frame-rates/ray-tracing/etc), and the market for multi-thousand-dollar dedicated GPUs just isn't very big
What market research underpins this?
That's a rough upper bound of 20 million on the whole market, and NVidia + AMD already have it buttoned up - a newcomer can expect to attract a tiny fraction thereof
But I think more importantly, you can see this in NVidia's focus. Most of their profits are not in the gaming space anymore.
Look up the MSRPs of the most common GPUs. Very very few are over $1,000. If you want to interpret "multithousand" to be >= $2,000, then the answer becomes VERY small (less than 0.5%), as the highest MSRP gaming GPUs are the RTX 5090 and RTX 3090 Ti, both which technically have an MSRP of $1,999, that typically only applies to the "Founders Edition" releases done by NVIDIA. 3rd party AIBs (MSI, Gigabyte, Zotac, etc) typically charge a bit more.
[0] https://store.steampowered.com/hwsurvey/Steam-Hardware-Softw...