I have to say, this is one great example of how branding/messaging can make a difference.

GP had to ask the question, whereas for about.me, there's no need - as soon as I go to the homepage, I see thumbnail links to pages like http://about.me/baratunde - so I can see pretty clearly and obviously what the site actually does.

From what it seems, flavors.me seems like it supports more useful features, so it's sad that the branding doesn't present itself in as compelling a manner.