So, yeah, I recently learned about Westjet while visiting Ireland, and my first thought was "ah, OK, so Canada's RyanAir, eh?"

And they seem to be following the very same media playbook: make outrageous statements about some kind of insane fees they're going to introduce (like the famous RyanAir toilet-use add-on) to emphasize how cheap they are.

Anyway, the ever-ongoing enshittification in the air-travel space is entirely to blame on the consumers -- the people could stop this nonsense at any time, but apparently they're fine with it, so...