Tangential: Why do I as a developer have to assume that users don't want what I want? Is it so wrong to think that a user might want to be able to see and evaluate 5 different apps at a time instead of 1? The past couple of years in tech have been spent wondering how to simplify UI for the sake of the user, to the point where we can't even trust them to have settings-- we need to know what's best for them before they log on to our websites or launch our apps, but is that really valid? It's easy to imagine that in 1983 when Microsoft Word was first announced, people needed total simplicity-- these "personal computer" things (probably a fad) were brand new and only available to the elite-- but this is the twenty first century and we have a whole generation of digital natives who will ask Google for an answer before they get in the shower-- and they're users too.