Capitulating over this is Apple showing their supposed core values have significantly hollowed
The way I see it of all the top tech giants, Apple has the most to lose with all the tariff shenanigans, so it’s in their [shareholders] interest to stay friends with the current administration.
Apple has never had moral values other than earning money by making great products.
And I say this as someone who is deeply embedded in the Apple ecosystem.
My Apple shareholder interest is for Apple to preserve its reputation in the long term, including when Trump is long gone.
Please stop repeating this "shareholders only care about short-term money" idea.
Their reputation will be fine, no one but the terminally online are going to stop buying an iPhone because of this.
Pretty sure most of their shareholders feel similarly.
But it's far from the only way Cook has aligned himself with Trump in just the last few months. The dumb gold-glass plaque and the UK royal visit are two much more visible examples.
So are we talking anything?
And from above:
> The most important thing is not getting tariffed.
I am curious where your personal line is. Surely you have one. If the only way Cook could avoid tariffs were to go on live TV and swear his allegiance to the KKK, would you still support that? What if the only way were for him to pursue direct legal action against you and your family until you’re bankrupt? Eating live puppies? What exactly would you consider to be “too much”?
Tim Cook is a very shareholder-friendly CEO. One of the first things he did after he became CEO, which jobs always refused, was to start stock buybacks.
I have a hard time believing Apple getting in legal fights with the current administration is something that shareholders will appreciate, even if it’s better in the long term.
Regardless, if shareholders care about long term instead of short term, shareholders - as a whole - put the wrong CEO in charge.
I feel like John Sculley of all people praising Tim Cook on this point was pretty damning ;P.
https://www.cnbc.com/2018/08/03/ex-apple-ceo-john-sculley-co...
> “Steve Jobs created a loyalty with users that is unparalleled in the consumer technology world. What Tim Cook has done, he’s built a loyalty with shareholders,” Sculley said on “Squawk on the Street.”
> Regardless, if shareholders care about long term instead of short term, shareholders - as a whole - put the wrong CEO in charge.
FWIW, while I keep wondering just how different the entire world would have ended up if Scott Forstall had ended up in charge of Apple instead of Tim Cook, I believe he was also one of the big reasons the App Store ended up as evil as it was (not Steve) :(. Is there anyone whom we could take seriously as having been in serious contention who actually would have done a better job?
> Cook's aim since becoming CEO has been reported to be building a culture of harmony, which meant "weeding out people with disagreeable personalities—people Jobs tolerated and even held close, like Forstall," although Apple Senior Director of Engineering Michael Lopp "believes that Apple's ability to innovate came from tension and disagreement." Steve Jobs was referred to as the "decider" who had the final say on products and features while he was CEO, reportedly keeping the "strong personalities at Apple in check by always casting the winning vote or by having the last word", so after Jobs' death many of these executive conflicts became public.
The tragedy of Apple, and perhaps Steve's biggest oversight, was his own irreplaceability. He failed to procure a suitable successor. Or perhaps there was not enough time. People are Culture. And Steve was a big part of it. The hopes of Apple living on without him are just that, hopes. He built Apple like an orchestra with himself as the conductor; when he left, the music didn’t fall apart immediately, but the score became safer, flatter, more repetitive.
> Cook then offered his own bottom line to Danhof, or any other critic, one which perfectly sums up his belief that social and political and moral leadership are not antithetical to running a business. “If that’s a hard line for you,” Cook continued, “then you should get out of the stock.”
These grandstanding activists will move on but real people will suffer due to Apple's action.
That of course was now almost a decade ago. They seem to have changed their entire messaging and with it, seemingly their interest in being more than a ROI machine.
It’s a regression not a step forward. Apple was never a paragon but this was legitimately a step in the right direction I felt, but alas, I suspect in today’s culture I am increasingly in the minority position
I'll steelman against this, but only because I really enjoy entertaining the idea. Even back then, it was a branding farce. The San Bernadino event was in 2015, pretty close proximity to the Snowden leaks which disclosed Apple's 2012 cooperation with PRISM. Best-case scenario, it was an extremely lucky press junket; worst case scenario it was a false-flag operation designed to manufacture trust from the ground-up. In the aftermath, Apple cooperated with local police and federal authorities perfectly well, and the passcode to the shooter's phone did eventually come out. Apple continued providing device access in situations where warrants were issued. They even dropped their eventual charges against NSO Group.
If your tinfoil hat isn't tight enough yet, we're talking about events that happened over a decade after the Halloween documents. Apple's executives (and the three-letter spooks) know that Open Source can ship attestable and secure software that trounces their best paid UNIX or Windows Server subscription on the open market. If the goal is to expand surveillance and you've got a coalition of sycophantic tech executives (somehow, imagine that haha), then it would almost be trivial to program endless RCEs into the client-side with "secure" binary blobs. All the "E2EE" traffic can get copied onto tapes and sent to a warehouse in Langley. Would be like taking candy from a baby.
Apple hasn’t had any values aside from its bottom line since Cook took over.