Also, XML was the wrong choice. Pissed me off as a dev, back when I was doing stuff with ejabberd.
Disclosure: my team and I are actively working on improving xmpp, but in a rather orthogonal direction to general XSF council route.
I think that's in the organic nature of protocols catching-up to changing goals and priorities, as the state of the art and the user needs evolve. I think it's pretty-well acknowledged by the XSF (and to a further extent by modernxmpp.org) by curating a short-list of XEPs and behaviours to implement.
For anyone else (i.e. the majority, which already has 2-5-10 messaging services on their device depending on how you count), quicksy.im does a decent job at emulating the onboarding experience of phone-based social graphs (WhatsApp & al.) and substantially lowers the barrier to being reachable over XMPP.