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Thanks for sharing your results. Advertising effectively is enormously difficult.

I've had results similar to yours in all areas of advertising. Someone asked me once, "So how has the ad we run on our blog for you been doing?" My reply, "Well, I think it's the least poorly performing ad we run, so maybe that's a win?"

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Yes, me too. I've used google adwords quite a few times, and I always end up spending more than I make back from it. The problem is that it just costs too much to grab each new customer that it usually isn't worthwhile. Facebook is the only one that is actually useful, but it only works for certain types of campaigns.

It's all about having the right campaigns and optimizing for conversion. It isn't easy, but it is certainly doable for most people. Adwords is like golf - it's a simple game to play but the being good requires a mastery of nuance and fine details that takes lots of experience.

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