For us, there have been two things which have really helped us get picked up by conventional media. The first is spending the time to figure out what stories will be interesting to their readers, and how events can be best presented in an entertaining and newsworthy format. The second is to develop relationships with the reporters that are meaningful. Send them story leads that you don't benefit from in any way. Talk to them when you're not asking for anything. Treat them like humans.
You can see some of the other press on this story at:
VentureBeat: Silicon Valley community Hacker Dojo finds a savior in YouWeb incubator http://venturebeat.com/2012/09/19/silicon-valley-community-h...
Wired: Embattled Hackers Save Dojo With Help From Unexpected Savior http://www.wired.com/business/2012/09/hacker-dojo-saved/
Vator: YouWeb creator Peter Relan saves Hacker Dojo http://vator.tv/news/2012-09-19-youweb-creator-peter-relan-s...
GigaOm: Andreessen Horowitz, Wozniak, Google, and others give to save Hacker Dojo http://gigaom.com/2012/09/19/investors-step-in-to-keep-mount...
Mercury News: Hacker Dojo fights to the finish; last-minute donation propels organization to $250K fundraising goal http://www.mercurynews.com/peninsula/ci_21578858/hacker-dojo...
SJ Biz Journal: Hacker Dojo hits fund goal to upgrade co-working space http://www.bizjournals.com/sanjose/blog/2012/09/hacker-dojo-...
Remember, we were partnered with YouWeb's media team for this particular effort, so kudos go to them and their skills as well.