If you're operating e-sports teams and want to build/market a new video livestreaming platform for fans, outside of the walled gardens of YouTube and Twitch and in a cost-efficient manner... bringing on an outspoken and talented entrepreneur who built that exact operation makes all the sense in the world!
And from https://9z.gg/equipos I see that one of their teams focuses on a racing simulator... so it seems the subject of this article is one of the few people in history to successfully reach the endgame of that legendary PSA that admonished viewers "You Wouldn't Download A Car." :)