Article is behind paywall and is simply saying the same things that people have been saying about the post tech crash.
Now, what this sort of article tends to miss (and I will never know because it’s paywalled like a jackass) is that these models services are used by everyday people for every day tasks. Doesn’t matter if they’re good or not. It enables them to do less work for the same pay. Don’t focus on the money the models are bringing in today, focus on the dependency they’re building on people’s minds.