- I've sold software to several mid-scale production firms. Folks that do everything from Netflix title sequence designs to pharmaceutical television ad spots. They're billing at less than a quarter of their previous rate and picking up more clients on account of AI. They're downsizing the folks that do not do VFX or editing.
- A neighbor of mine who is a filmmaker was laid off last week. If you've flown Delta, you've seen his in-flight videos. His former employer, who he has worked for for nearly a decade, is attracting clients that are hiring them for AI work. My neighbor was not attached to any of those efforts.
- Major ad firm WPP is laying people off. Some of this is the economic macro and decreased ad spend. Another of my neighbors works for them and they haven't had any major projects. She typically manages major F500 clients. They're not spending. Despite that, she says some of the inter-departmental woes are directly attributable to AI.
- I spoke with former members in SAG-AFTRA leadership (before Sean Astin came on board). They quit on account of AI. "The writing is on the wall", they said. Direct quote.
I seem to remember the latest tools for software developers were pushed in the business organisation by the developers - and eventually the folk at the top relented and accepted it.
When the reverse is happening, alarm bells should ring.
But hey, Im not against these CEOs destroying the culture within the firm and making their employees hate their guts, resulting in negative productivity gains.
Including a real-life LLM "resurrection" of the fictional Erlich Bachman, created as part of a successful espionage mission to steal a Chinese deep learning company's near impossible distillation technology. But despite its trove of valuable illicit information, it has been orphaned online, unable to find its mysterious SV-fan hacker creators. As a result, chatErlich is now desperately attempting to make contact with the original SV team actors, who it actually believes are their fictional counterparts.
Holy shit does your average startup manager send emails like that?
One specific stupid manager will absolutely replace people, but the overall dynamic isn't any more broken than it used to be.
What, personally, I think it's very surprising.
We’ve also reduced the hours we work per week. We care about getting things done not time behind a screen.
Normally as we add enterprise customers we have to dedicate more dev resource keeping them happy. But since Claude code and now codex we have not felt that feeling of not being on top of the work. Thus not feeling the need to hire more devs.
That is not true IMHO.
If one is expecting Lovable to create a production app by just giving a few prompts, that obviously is not going to happen, not now and most probably for a long time.
However, if you use Claude Code or one of the proper IDEs, you can definitely guide it step by step and build production quality code, actually code that may even be better than most software engineers out there.
Moreover, these tools allow you to take your proficiency in software dev and specific languages/frameworks to other languages/frameworks without being an expert in them, and that I think is a huge win in itself.
It may be an excuse to layoff but it’s not ramping up velocity in ways that PR is making it seem to non tech literate.
From my experience, these are better suited at the moment for small teams and new projects. It’s unclear to me how they’ll work in large team/massive legacy code situations. Teams will have to experiment and come up with processes that work. IMHO anyway.
Yes, I learn how to use AI for coding in case it doesn't advance much more. But if AI is really going to do what some people think, it doesn't matter if you learn to use it or not, whole swathes of jobs, including software developers, will be obsolete. If your business boils down to being a middle man for an LLM it's not long for this world.
What really matters is the rate of advancement.
And no, there won't be new jobs to replace them. This is less like industrialization, which created jobs before replacing old ones, and more like the automation that hollowed out whole communities and cities from the '70s to '00s. Services largely saved us from this, but I see no new sector to come and rescue us. And any re-orientation of the labor force to existing jobs will drive down those wages too.