For a workload of that size you would be able to negotiate private pricing with AWS or any cloud provider, not just CloudFlare. You can get a private pricing deal on S3 with as little as half a PB. Not saying that your overall expenses would be cheaper w/a CSP than DIY, but its not exactly an apples to apples comparison of taking full retail prices for the CSPs against eBayed equipment and free labor (minus the cost of the pizza).