This has been a long time coming. The big buyer for 737 consistently has been Southwest. Before a recent ownership shakeup, Southwest wanted to only operate the 737 airframe, and avoid as many new features as possible to keep training costs low, and maintenance costs low.
New activist ownership has pushed to diversify frames and phase out reliance on the 737 frame which is significantly more inefficient than modern frames. Boeing doesn't want to make 737s, but they are locked in because of this demand.
Source: Family member trains pilots at Southwest after retiring from a major airline carrier after a career as pilot/check-airman.