That's sort of the funny thing here. Apple's situation is almost the perfect inverse of Intel's. Intel fell completely off the wagon[1], but they did so at exactly the moment where the arc of innovation hit a wall and could do the least damage. They're merely bad, but are still selling plenty of chips and their devices work... just fine!
Apple, on the other hand, launched a shocking, world-beating product line that destroys its competition in basically all measurable ways into a market that... just doesn't care that much anymore. All the stuff we want to spend transistors on moved into the cloud. Games live on GPUs and not unified SOCs. A handful of AI nerds does not much of a market make.
And iOS... I mean, as mentioned what are you even going to do with all that? Even the comparatively-very-disappointing Pixel 10 (I haven't even upgrade my 9!) is still a totally great all-day phone with great features.
[1] As of right now, unless 18A rides in to save them, Intel's best process is almost five YEARS behind the industry leader's.