>> The safest, smartest path is also the most mundane: keep the main thing the main thing. Outcomes matter, but output literally comes first. Outputs are the business to everyone outside it—what customers see, buy, and use.

I dont understand how this overcomes the problem. How do you then stand out as a candidate in a saturated lemon market of candidates for instance?

How you then stand out as an authoritiative website if the search results are lemon?