The point is that the list price of $22k is basically fake if a full system costs $80-100k. It's like saying that a car costs $22k, but you can't buy it without also getting a $60k lifetime support contract.
It's extremely common for dev tooling to be extremely expensive, even for widgets that sell for a few bucks at the retail level.
- Ford F-150 base price: $39,645.
- Ford F-150 Raptor R: $115,015.