I'm 50 lessons in Spanish now and I definitely believe the claim. Recently was on a date w/ someone who knew about as much English as I know Spanish and only grabbed Google translate about a half dozen times.
It doesn't have much in the way of gamification... to me the fact that it seems very evidently effective is enough motivation to do a daily lesson.
Actual LLM powered free-form conversationalist assistants are better once someone has a solid base understanding, probably at least a 2000 word vocab. What you'd really want is a LLM powered instructor that develops and adjusts a lesson plan based on progress.