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There is definitely something lucky about Craigslist. There is an element of luck in everything and CL was the right product at the right time.

You could build a better product right now and it wouldn't beat CL because the timing isn't right.

I could make a better cheeseburger than McDonald's but I'm damn well not gonna get billions and billions served.

There's luck in every success. But that doesn't mean that success is attributable to luck.