Most of the items in this list fall prey to it, but it is maybe best exemplified by this one:
> A writing app that lets you “request a critique” from a bunch of famous writers. What would Hemingway say about this blog post? What did he find confusing? What did he like?
Any app that ever claimed to tell you what "Hemingway would say about this blog post" would evidently be lying — it'd be giving you what that specific AI model generates in response to such a prompt. 100 models would give you 100 answers, and none of them could claim to actually "say what Hemingway would've said". It's not as if Hemingway's entire personality and outlooks are losslessly encoded into the few hundreds of thousands of words of writing/speech transcripts we have from him, and can be reconstructed by a sufficiently beefy LLM.
So in effect it becomes an exercise of "can you fool the human into thinking this is a plausible thing Hemingway would've said".
The reason why you would care to hear Hemingway's thought on your writing, or Steve Jobs' thoughts on your UI design, is precisely because they are the flesh-and-bone, embodied versions of themselves. Anything else is like trying to eat a picture of a sandwich to satisfy your hunger.
There's something unsettling that so many people cannot seem to cut clearly through this illusion.