But marketing the iPhone as a luxury status symbol could be a little dangerous for them since they really only make one flagship phone. Even here in Vietnam I see iPhones all over the place and it just isn't a very effective signal of wealth anymore. But when I pull out my S3 people always want to look at it and play with it.
There are many well designed and built items which people would own and use even if no one sees them using or knows they own it. For me, Apple products fit into this category.
You do see iPhones everywhere though, but when they still cost a good 2-3 months salary for most of the people here, it can only be a signifier of wealth, afaic. I think people still view it as the "right" pair of jeans versus Android's kind of cheap impression.
But that's just my observation, I'm probably wrong.
Edit: Also, if you're in Saigon, we should grab a coffee or something. jon@interfacelab.com
And just to be clear, not a douche, just a touch on the asshole side. I've never worn an Affliction shirt in my life.
(sigh) The life of a new yorker, nobody gets us.
I hope he sends you rates on par with London, NYC, or SF. ;)