It's largely based on platform-izing the extremely popular Timeleft app that simply matches 6 random people for dinner. With onthe.town, anyone can create a Timeleft-like app around any concept they're interested in. Some clubs people have created include a golf club (get matched with 3 other people to play golf with), a vinyl record sharing club, a lunch club for biotech networking, and a club to meet other parents for dinner.