I don't think this is true. I heard the exact same claim about Alexa making it easier to order diapers or whatever with one voice command: "sure, HN users don't want this, but normal people do". But I know many non-tech people who have Amazon Echo devices, and they never, ever use them to buy things. For them it's a timer-setting device only. That's why Amazon wrote off that entire division as a billion-dollar loss.

I think "people want frictionless ways to purchase products" is a PM pipe dream more than a description of reality.