Exactly. His writing is way too sweet on Apple. I ordered the new iPhone and when I got to the end at the part where I'm supposed to buy it just because it says "iPhone" on the back, I was nearing the point of gagging.
The rationalizing of why they would switch from 3.5" to 4" when they always make the right choices was particularly a low point for me, also. I guess I knew what I was getting myself into when I clicked the link, though.
And shockingly, downvotes for calling a spade a spade.