No that's not what I meant. I'm not talking about the actual conflict or how it works. That's political discussion. My comment was specifically about the action of him posting the photo from a public relations perspective.

There is a controversial world event. Regardless of which side you're on, everybody agrees that there are many people with strong opposing views. As a representative of a company, he should have stayed away from the topic as a whole, because getting involved with it is a PR nightmare with essentially zero upside.