It does seem like they tried to avoid just becoming the "Mass Effect and Dragon Age" developer but that did not really work that well for them. Maybe that turned out to be a distraction. I think it also did not help that everything they put out was compared to both of those and seemed to have an expectation that it had to be as big or was a failure.
It isn't like they had a constant stream of massive hits. Don't get me wrong I love Jade Empire but how many people actually remember that game exists?
Likely also did not help that their 2 biggest IP's also had gameplay that very different from eachother.
I am (or maybe was until this news) cautiously optimistic about the next Mass Effect.