It became apparent that (a) he had a huge pile of messy PHP, WordPress-based sites, and then (b) expressed contempt for paying $35 an hour for programmers since his opinion was you could get programmers in the third world for $5 an hour. He negotiated me down to $25. I ended up declining.
Like many people who crow about how they’re a “millionaire”, when it came time to show the money, he was suddenly really concerned about very small amounts of money here and there.