Despite Apple’s exit from Russia after the 2022 invasion, StatCounter data shows iOS share actually rose from ~27.5% in Aug 2021 to ~32% in 2025 in Russia.
If Apple left the EU they would lose nothing.
If Apple left the EU they would lose nothing.
European market is 25% Apple's revenue (7% is just App Store revenue)
Russian market is tiny compared to Europe + they were forced to do it via sanctions or risk being sanctioned themselves, so it is easy for Apple to tell we have to leave this market (even that they really did not, otherwise Russians would not be able to i.e. pay for development licenses). Leaving Europe is entirely Apple's decision without somebody forcing their hand.
Anyway the point is, Apple lost 0 market share even after they pulled out.
Apple didn't exit the market. They keep providing services and complying with every whim of the Russian government: https://www.pcmag.com/news/apple-complies-with-russian-censo...