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As you see Apple is willing to chase money despite sanctions. If they would be serious, there would be 0% iOS devices in Russia, because we both know that iPhones can be remotely locked.

Now compare tiny Russian market to European market. Apple is making obvious empty bluff.

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The Russian market is not tiny, it is literally the largest economy in Europe with the highest GDP per capita for 2025 when adjusted for PPP. It is also has the highest population in Europe.

If they can pull out of Russia and lose nothing why can’t they pull out of the EU?

Does not matter what is the size of Russian economy, but what are Apple revenues, which were around 1% of Apple's revenue. It is a tiny market.

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