Few die hards will maybe buy it abroad, most of them will just buy something from a competitor.
Anyway you could make exactly same argument for installation of 3rd party applications into the phone.
Anyway you could make exactly same argument for installation of 3rd party applications into the phone.
Here’s a comparison of iOS share in Russia (mobile OS) between August 2025 vs August 2023, using StatCounter data: • August 2025: iOS ~ 31.97 % • August 2023: iOS ~ 27 % (approximately) — StatCounter’s historical data shows iOS had around 26-28 % share in Russia in mid-2023
So between August 2023 and August 2025, iOS’s share in Russia appears to have increased by about 4–6 percentage points (from ~27% → ~32%).
Now compare tiny Russian market to European market. Apple is making obvious empty bluff.
If they can pull out of Russia and lose nothing why can’t they pull out of the EU?