Is it still "swag" (stuff we all get) if you pay for it (and eventually for the shipping)? I bought a couple of tees and stickers from Github because I love everything about them and I thought it would be nice to support them - that was before that $100mm investment. I think people should buy merch from companies they admire and want to support even more. $15 bucks a month for a tshirt with the name of a service you don't use and might even never heard of seems a bit weird.