I've never been to AA, but I'm told it's the cues that get you, and I do admit the memories of beers + guitar hero or other such nonsense from old days is exactly what I want every time I open a beer.
It's like that old rat experiment, where they gave them cocaine or heroine laced water + regular water, and they always preferred the the drugs, until there was a rich social life / environment, at which point they rarely did.
Socializing is powerful stuff if you can find enough time to build up enough trust to just have a heap of fun for a few hours. I swear a side-splitting laugh fest adds years to your life. When is the last time you laughed so hard with friends you couldn't breathe?