The "bitter lesson" says to stop trying to find simple rules for how to do things - stop trying to understand - and instead to use massive data and massive search to deal with all the incredibly fussy and intractable details magically.
But the article here is saying that the lesson is false at its root, because in fact lots of understanding is applied at the point of choosing and sanitising the data. So just throwing noise the model won't do.
This doesn't seem to match experience, where information can be gleaned from noise and "garbage sources of data ... become valuable with a model large enough", but maybe there's something illusory about that experience, IDK.