1. List building – finding targeted job titles with their contact information.
2. List research – finding contact and company details of given people.
3. List verification – manually checking if the data is correct, sometimes even calling the contact person to confirm.
Apollo is a big competitor for their 'B2B leads(*dataset)' business because it is much cheaper. A tool like this could have a huge impact on their business.
Curious: Have you compared it with manual research? How accurate is it?