Is there an "or else?" Apple can't afford to just pack up and leave a market larger than the USA. While Apple has no particular interest in or loyalty to the past, without the EU Apple wouldn't have lived into this century.
"Or else" is already happening. MacOS and IOS have fewer features in EU than USA. IPhone screen mirroring is not available in EU for example. All regulations have cost and legal risks. At some point it may not worth it financially.
iPhone mirroring was cute when I first tried it, but now when I click on a notification on my laptop and it tries to open the mirroring application I am annoyed. It’s the tiniest version of my phone and takes a while to come up, if it doesn’t fail for some reason. I should turn it off.
The other features they mention aren’t very compelling. I’m in the Netherlands now with a US Apple account so I can use them, but don’t care to.
It's a bit wild to suggest the mildest of regulation is going to make abandoning a market of 700m people "worth it" lol
In the EU Apple already has significantly less marketshare than Android. In an at least somewhat competitive market threatening consumers doesn't make a whole lot of sense because someone will always be glad to pick them up.
Corporations love giving consumers their "take it or leave it" deals. You either accept their long list of abusive "terms and conditions" in their entirety or you get nothing. So give them one of those deals. Either submit completely or lose the entire european market. No negotiation.
They lawyers can't figure out how to comply with the rules? Literally who cares? They are worth trillions of dollars. Their problems don't matter to anyone.
Same can be said by the USA to EU car maker. Make BMW the same in EU and the USA, by adhering to the US law of course. No half measures.
Surely this just instantly backfires for the EU when we have such a strongman, protectionist president like Trump running things in the US? I doubt he'd sit by and say "well one of our most valuable companies got what they deserved, well struck EU."
> the company could stop shipping some products and services to the 27-country bloc.
But not all products of course.
“Hey, we’ve decided to cut 25% of our revenue”
The stock price would love it
>...there’s evidence to believe the regulation is designed to extract from companies, rather than protect consumers: as we’ll see, the bloc often imposes massive, clearly premeditated fines immediately after compliance deadlines...
>...
>The fines permitted under both regulations are unprecedented; the DSA permits fines of up to 6% of a company’s global annual revenue, while the DMA permits fines of up to 10% of a company’s global annual revenue, and an egregious 20% for repeat offenses.
https://www.piratewires.com/p/eu-weaponizes-regulation-us-te...
The EU can write itself a check for up to 26% of Apple's annual revenue (6% + 20%). Coincidentally, that's the same as your 26% number for Apple net sales from the EU. But if Apple gets fined 26%, that represents a huge loss of capital since they still have to pay for COGS, pay taxes, pay employee salaries, and so forth.