Remember "This is your brain on drugs"?: Teaching teenagers about texting harassment
nytimes.com
nytimes.com
Meanwhile, no Ad Council advertisement has ever been shown to make a quantitative difference in the social dynamic it was meant to address.
Every time I see an AdCoucil ad, I can't help but thinking that they could have refunded a few thousand people their tax money instead of providing me with this "public service".
The only thing I would point out is that adults do this texting shit too.
This article also suggests some new trends that we'll see in the next generation that's quite scary - sometimes we think that as the tech trendsetters we're on the cutting edge of micro-blogging, twitter, and connectivity. I suspect that in the next generation these ideas are already mainstream.
Social taboos are also being redefined in the next generation as well, which can be important if you're looking to build a website for next-gen users.