Google got misled by the term mid journey so, it put the result mid page :)
An interesting search term that, at least for me, always returns the four top results as sponsored is "web hosting": https://www.google.com/search?q=web+hosting
Also, searching for "netcup", I got two sponsored cloud services before seeing "https://www.netcup.com/": https://www.google.com/search?q=netcup