New advertising initiative aims to evade ad blockers: IAB's Trusted Server

adguard.com

27 points_p2zi4 comments

Browser loads publisher’s HTML containing ad slots with JavaScript tags

And now my privacy-respecting browser knows where the ads live and blocks them? I’m just not seeing how this isn’t round 428 of Ad Blockers: Cat-and-Mouse Boogaloo.

I think that ad people have no idea how ad blocking works. Otherwise why would they come with such non-solution?

Watering down the definition of 'trusted' is an underappreciated attack surface and semioticians will probably enjoy seeing what countermeasures arise, if any.

You to ask: Trusted by who.

The reason why ads aren't already served like this is the risk of fraud. The publisher can just make up claims of millions of impressions with no way to disprove it.

I assume Trusted Server comes with some mechanism to prevent this. That's what the name means: The server is trusted by the advertisers.

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