Are unique brand names better than generic ones for visibility in AI search?

LLMs attribute brand mentions instead of analysing just your backlink profile like legacy search engines do.

1. My assumption is that currently brand mentions in text are considered but less in images, videos and voice because it is still pretty resource-intensive. What is your opinion on this and when do you think it will change?

2. My assumption is that a clearly distinguishable brand name (e.g. "SupaDupa Tours New York") beats a generic brand (e.g. "New York Tours") because AI can easier attribute the brand mention. In the future it might improve. What's your opinion on this?

P.S. "Apple" on the other hand stands out because it is not used in the context of fruits but technology and is easily distinguishable.