We built our entire company for that 1%.
We built our entire company for that 1%.
I bought a kagi shirt in the initial batch, got it, and then after one wash it unraveled. Your support team was great and gave me a coupon for a replacement shirt, which I ordered, yet it never shipped. Could I get that shirt :D
If Kagi ever starts showing ads to me, a paying customer, I'll ditch it too. If I get the feeling that Kagi is selling my search history, I'll ditch it too.
Keep being awesome, Kagi CEO
I pay for Kagi so that I'm not being peddled ads or junk when I'm trying to be productive, as my ADHD-riddled brain can get easily distracted. It gets quite upsetting when I've wasted non-trivial amounts of time on those distractions that I subconsciously fall into.
I absolutely cannot use Google because of their seemingly endless attempts to distract me from what I'm searching for.
The final nail in the coffin was their actions to get rid of uBlock and other effective ad-blockers. It's a serious anti-pattern, and (I strongly argue) is effectively discrimination for those who struggle with ADHD.
I hope that Kagi can one day effectively filter out GenAI slop websites that look like legitimate content, but I can understand the significant technical challenges in such a feature.
Does Kagi have a better localized experience?
It's not as good as google at knowing where you are (gee I wonder why) but if I search Bahn Mi <my town> the results as good as google. Results for something niche like "Keycaps" are showing lots of local results too (or as local as you can get living outside a capital city in Australia).
There's also a handy country dropdown if you ever want to localize to somewhere else, although I rarely need this, since it's smart enough to eg. show "tokyo hotels" even if your country is somewhere else.
You'll still need Google Maps though.
I upgraded my phone a few days back and when search defaulted back to Google I realised how worthwhile my subscription is.
It's not all perfect, for instance I would love to figure out how to stop all map searches sticking with them: sorry Google is just lightyears ahead there so I'd always prefer that. But generally they're about the right amount of customisability.
The killer feature for me is being able to bury sites so you never ever get results from them ever again and to slightly bump up/down results for particular reasons (your own, not due to someone else paying an ad placement fee!)
I also find Kagi good in the UK - it wasn’t amazing when I first subscribed but got a lot better quite fast. I do occasionally add “uk” to a search when shopping but I did that on Google too.
I'm in India and it works well. I can even search in Hindi and get good results.
The only thing that doesn't work are local points of interests (restaurants, hotels, local businesses, etc). I still have to use Google Maps to look these up. Then again, even Apple doesn't have good local results for PoIs in India, so I don't expect Kagi to get this right either.
That said, I often turn off localized results completely and just use the international results. Those tend to be more diverse and more useful, at least for the sort of searches I tend to do.
I agree that for very localized results (not at country level but city level), I still use Google instead.
I just did a quick test: local search for a specific law term. Kagi, Google and DDG all found the roughly same relevant sites in the top five. Each has a different top result. Google's and DDG's are a private law company. Kagi's first is an official government site. (With a suspicious non-government domain, so I had to check, but yes it's prominently linked from the main government site.)
You can easily change the country in the results page, which is useful for people who speak multiple languages. With DuckDuckGo, I sometimes had to resort to !g to use Google, but I haven't done that in Kagi for ages.
Well, except for local shops and pois in Taiwan. Which is reasonable. Google map also sucks for less-populated Taiwanese areas. I kind of have to rely on my good old legs for that.
Kagi is great though, for now! :D
Don't get too greedy. There must be examples... 37Signals?
This is, of course, an exaggeration. Not all shareholders value profits above all else, but many big ones do. Ignoring what incentives (and disincentives) are put on a business drive it's behavior. If you want something contrary to those incentives, you need to change those pressures or you're doomed to be disappointed.
Yet, their ANZ branch is certified since 2022: https://www.bcorporation.net/en-us/find-a-b-corp/company/uni...
B Corp enshitified itself, trying to get bigger, instead of staying true to its (supposed) mission
https://en.wikipedia.org/wiki/Unilever#Trade_in_Russia_amid_...
Google followed/trailblazed the "enshitification" arc of providing a free service that sees widespread adoption by the public, and then financially exploiting the widespread adoption by leveraging usage of the service to serve ads like in the screenshot.
Kagi is a subscription service you pay for and they generate their best effort at an ideal service for you using the money you gave them.
The Google model of providing a free service sort of requires that it be enshitified in order to close the circle on the business case. Reliance on VC money in this model is likely a further aggravating factor to aggressively exploit usage of the service once widespread adoption is achieved.
The Kagi model has an opposite pressure, where if it tries to exploit adoption of the service in a way that users don't appreciate, users will simply abandon their subscription, putting a core revenue stream the business has built itself around at risk.
Is it possible for Kagi or a business like that to become shitty? Sure, a new manager that misunderstands core realities can show up anywhere and ruin the business, or sagging business financials could require VC injection which then pressures further financial extractions from uses. But the structural pressures on a Kagi-style model certainly seem to steer it in the right direction when Google's structural model invariably steered it into something that becomes less pleasant than we all initially knew.
It's even worse for niches where there's some way to lock people in. E.g. look at streaming providers - everyone has either rolled out ads on paid plans or is planning to do so. Why? Because if you happen to have X as an exclusive in your catalog, then people who want to see X either have to suck it up or else figure out how to pirate it without getting caught.
We have to not get attached to companies, and not get the idea that they care or have feelings of good or evil. They are tools, like a hammer, or a stapler. A stapler isn't evil if it mashes up all the staples into a tangled mess. It's just broken. You don't mourn a broken stapler, eventually tools just wear out. You throw it out and get a new one. Corporations are the same, McKinsification / enshitification / etc are a part of their natural lifecycle, you should expect that and just switch to a different tool that actually works.