> designed a special color reference chart that can be printed on a card
My rudimentary understanding of physics makes me suspect this sentence is a simplification.
A normal printer use Cyan Magenta Yellow Black to print. A photo of such a print would already destroy alot of spectral information for the same reason the individual rgb sensors do.
So i suspect those colored dots are a very careful and deliberate concoction of very particular inks with very specific spectral color bands.
I suspect alot of effort went into finding, mixing and algoritmically combining the right inks.
I'm guessing it works similarly to a how a narrow band florescent lamp makes only materials that reflect a very specific frequency be visible, which makea alot of prints and pigments look wierd. (If you do the opposite; use ink with very specific spectral band, you can instead measure the lamp)
Insanely clever. (Whatever they did)