Or because they're shy and antisocial but it's nice to think that they're part of the gang - as the original article was all about.
If you would like the other side to do you a small favor every time, it's worth considering to do the same. At least respond to the invitation with gratitude and a hope to maybe do it next time.
No one is suggesting one needs to. It's a choice. And when you make it a choice, it is indeed nice.
This is like asking depressing people to stop being "depressing"