Then someone will know where your car is at all times, and probably who you are... and that is monetizable (not from you).
I worked on a project where we could tell how many users were in a given store at a time (historically, not realtime) based on wifi traces, mobile data aggregation from carriers, and bluetooth pings. We could generally back it up to even general demographic data like how much disposable income the users were likely to have. Interesting project, deeply worrying how much data is running around out there.