... yes. One of us is missing the point. It's probably me, but even if you're running a lawn care company there will be annoying details you have to get right. That's execution.
If I'm running a lawn care company in the desert I can get all those annoying details right and still be unsuccessful. So strategy is not opening a lawn care company in the desert.
If you think I'm missing something you are saying, please let me know!
So maybe there's "strategy" on the level of "sell something that non-zero people want", then there's execution on the details, and then a higher level of strategy that's maybe related to fine tuning product market fit, etc. But that feels like a weird discontinuity in "strategy" along the priority axis, and definitely doesn't fit with the conventional tone of "strategic thinking", which is definitely more on the "higher" level end of that spectrum.