Apple launches new project to protect and restore a California redwood forest

Students can be so clever. In the 1970s students at Humboldt State University (now Cal Poly Humboldt) put up a sign in front of a lone redwood tree: The Ronald Reagan Memorial Redwood Grove. As Governor of California, Reagan had opined, "If you've seen one redwood tree you've seen them all."

It is easy to be dismissive or question the motives of companies green initiatives

In Apple's case, the scale of each green initiative lately has been so large than even delivering a small portion of what they promise will make an impact