Firefly fits in perfectly with the North Inc. (and Dan's) mentality, I love it:

--1. Address an outdated market: customer support for enterprises. Business doesn't need to be sexy.

--2. Make money now, not later. Sign up, pay now. For those willing to send an email, there's a demo available.

--3. No need to accept funding. North Inc. pushes products. Period.

--4. All the while, they're all still in school learning philosophy, finance, management, and much more.

Congrats to North Inc. on a successful launch. I can't wait to hear the numbers and read the many articles.