Plug: My new book on freelance/consulting pricing that Patrick, Keith and I discuss in next week's podcast is available for $20 off using the discount code "patio11": http://doubleyourfreelancingrate.com
If you provide value, and you're good at what you do, why not ask? If it's because you can't handle being told no once in awhile, maybe Rejection Therapy[1] is the best way to go. The game can be applied to all aspects of life, not just getting higher hourly rates.
I still can't believe Brennan's only charging $39 (with promo code) for it.
I do the "sign up for 6 month contracts on-site" style of consulting. Do you have advice for those people?