In the case the author presents there is one solution - last write wins. Which while simple to implement is not really satisfactory for many use cases.
Someone could write a whole slew of changes locally and someone else can eliminate all their work because they have an outdated copy locally and they made a simple update overriding the previous person's changes.
That's why git has merges and conflicts - it doesn't want to lose changes and it can't automatically figure out what should stay in case of a conflict.